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Sensitive Skin? Here’s Why ZAMY is the Gentle Yet Effective Choice

Redness, Flakiness & the Glow That Follows

When starting a new skincare product, a very small number of people may notice redness, flakiness, or dry patches in certain areas of their face. This is called skin purging, and while it might feel like an unwanted reaction, it’s actually a sign that your skin is renewing itself.

Why Does Skin Purging Happen?

Your skin naturally sheds dead cells every day, but sometimes this process is slower than it should be, leading to a buildup of dry, dull skin. Certain ingredients, like niacinamide and betaine, work to restore balance by speeding up cell turnover and improving hydration levels. As a result, your skin may temporarily go through an adjustment phase where it sheds old, dry skin faster than usual.

This renewal process may lead to temporary dryness, flaking, or mild redness in certain areas, such as around the nose, mouth, or cheeks. This isn’t irritation—it’s your skin letting go of what it no longer needs.

What Does Skin Purging Look Like?

If you experience skin purging, you may notice:

Mild redness in areas prone to sensitivity (nose, mouth, or cheeks)
Flakiness or dry patches as dead skin sheds faster
A tight or slightly rough texture before skin softens
Short-lived effects—usually improving within a few weeks

This isn’t a negative reaction—it’s just your skin adjusting and clearing out the old layer to reveal a fresher, more radiant complexion.

How Long Does Skin Purging Last?

If it occurs, skin purging typically settles within 4-6 weeks. Below is a general timeline of what you might experience:

Skin Purging Progress Timeline

WeekWhat’s HappeningHow Your Skin Feels
1Skin begins adjusting, shedding dead cellsMild dryness, tightness, or flaking
2Cell turnover increasesRedness in certain areas (nose, mouth, cheeks)
3Old skin layers are replacedSkin feels smoother, dry patches start fading
4Skin rebalancesHydration improves, skin looks healthier
5-6Fully adjustedSkin feels soft, hydrated, and radiant

Not everyone will experience purging, but if you do, it’s a temporary step towards healthier skin.

How to Support Your Skin Through This Phase

Be patient – Trust that your skin is working towards something better.
Stay hydrated – Keep applying our Desert Radiance Face Cream as hydration is key as your skin undergoes this transformation.
Stick to your routine – Avoid switching products; consistency is key.
Use gentle ingredients – Our formula includes shea butter, betaine, and pomegranate oil, all known for their calming and hydrating properties.
Protect with SPF – Your skin is renewing itself, so keeping it shielded from UV exposure is essential.

Your Skin is Resetting

Skin purging is simply your skin letting go of the old and making way for the new. If you experience some temporary dryness or redness, know that it’s part of your skin’s natural renewal cycle. With patience and consistency, you’ll soon notice softer, smoother, and more radiant skin.

If you have any questions, we’re always here to help. Reach out to us at info@zamy.co.uk. 💛

A tale of beauty and simplicity, crafted for a lasting glow

Join the ZAMY Journey

At ZAMY, we believe in beauty that’s pure, luxurious, and deeply nourishing. Whether you have questions, need skincare advice, or simply want to connect, we’re here for you.

Email us at info@zamy.co.uk – we’d love to hear from you